British marketing guru Simon Sinek gave his blistering analysis of everything that’s wrong with Generation Y last year, it hit such a nerve that it went viral within a day and has now racked up over a million hits on You Tube.
With devastating clarity, he painted a picture of how a generation given everything for nothing has created a crisis of unmet expectations in the workplace: “They’re thrust in the real world and in an instant they find out they’re not special, their mums can’t get them a promotion, that you get nothing for coming in last – and by the way, you can’t just have it because you want it.”
