Keep up the great work, the boycott of Gillette is working and taking down Proctor and Gamble with it. Back in January Proctor & Gamble and Gillette decided to run razor ads trashing men and “toxic” masculinity in a anti-man ad campaign.
The company decided the best way to promote their product was to attack their customer base and promote their political hatred toward men.
The new ad highlighted sexist and bullying white males in the United States.
Of the 43 abusive males in the ad – 42 were white. 7 of the hero men out of 8 in the ad were black.
Of course the ad did not do so well. Tens of thousands of users promised to avoid the product and boycott Gillette
The ad had 642,000 down votes after its first two days on YouTube.
The boycott is working, the ad has backfired big time for Gillette and P&G.
the Gillette brand lost $8 BILLION alone in the second quarter.
P&G reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash write down from the Gillette end.
To give you a prospective prior to the anti-men ads, for the same period last year, P&G’s net income was $1.89 billion, or 72 cents per share, now they are losing billions and billions.
It looks like trashing their consumer base with feminist lecturing was not such a good idea, huh?
Keep up the good work and keep Gillette out of our homes until they are bankrupt, and sold off for pennies on the dollar by court order.