American pro-Israel activists are planning a massive national “Buy Israel Goods (BIG)” campaign next Tuesday and hope it will continue every day.
Previous “buy-cotts” in the United States and Canada have been highly successful, leaving many stores with empty shelves after buyers cleaned them out, purchasing wine, snacks, cosmetics and hundreds of other Israeli-made products.
One store that will get special attention is Ricky’s, which sells cosmetics manufactured by the Dead Sea-area Ahava firm, a favorite target of anti-Israel boycotters. This week, protesters blocked a store in London that sells Ahava products, which are produced at a Judean Desert kibbutz located in an area alongside the Dead Sea coast that was restored to Israel in the 1967 Six Day War.
The campaign also will counter boycotts of other stores across the country, from local co-ops to Costco and Trader Joe’s.
The StandWithUs organization and the America-Israel Chambers of Commerce are calling on schools, college campuses, synagogues, community organizations, and individuals to designate Tuesday, November 30 — one day before the first night of the Jewish holiday of Chanukah — as the day to actively Buy Israeli Goods.
“Whenever a boycott is called, respond by purchasing the very Israeli goods that are being targeted and let store managers know they should keep them well stocked on the shelves,” they said in a statement.
With next week’s eight-day Festival of Lights approaching, the organizers added, “When you go holiday shopping, choose presents from the wonderful array of Israeli-made items, from fine Israeli wines to the high quality Ahava beauty products, Israeli jewelry, shoes and clothing lines, and of course, food. Select Sabra or Tribe hummus, great Israeli wines and Osem cookies to grace your holiday party.
“We must defeat the boycotters who advocate destructive instead of constructive measures, who undermine hopes for peaceful co-existence, and whose only goal is to defame, cripple and damage Israel. We can defeat them if we join together.”
They noted that the date of the campaign is one day after the 53rd anniversary of the United Nations Partition Resolution, “when the effort, against all odds, to restore the Jewish State was endorsed and recognized by the international community.”
The organizers also suggest that people take pictures or videos of themselves purchasing Israeli products, and post them on YouTube as well as sending them to [email protected].
Source material can be found at this site.